Cart abandonment vs checkout abandonment: Do you know the difference?

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by Rishi Shah

It’s frustrating when would-be shoppers leave your site without finishing checkout. While you can’t run after them to rescue the sale, you can send them follow-up emails…if you manage to capture their email.

cart vs checkout abandonment image
An eCommerce conversion funnel, depicting the difference between cart abandonment and checkout abandonment.

Before we go into the “how”, it’s essential to get clear on an often-misused term. If you look at an ecommerce conversion funnel, you have various potential drop-off points. First, you have a bounce, where a visitor doesn’t move past their landing page. If they browse a few pages and leave, that’s “browse abandonment”.

If a visitor adds an item to their cart, but they leave before making it to the checkout page, that’s “cart abandonment”. Once they’ve made it to the checkout page, any exit from that point is “checkout abandonment”.

The problem: cart abandonment is often used synonymously with checkout abandonment. And many “cart abandonment” solutions are actually just checkout abandonment solutions. It’s much more involved to capture the email of someone before they start to check out…

However, if you can trigger cart recovery emails when a visitor actually abandons their cart, you have the potential to recover a lot more sales.

How Digioh captures emails for cart abandonment campaigns

Digioh specializes in helping e-commerce sites increase conversions with customizable forms, on-site personalization, and cart abandonment features.

An example of a cart abandonment email sent by Digioh. Learn more about Digioh’s cart abandonment solution.

We’re a true “cart abandonment solution” as we can capture the emails of abandoning shoppers even before they reach checkout.

Here are some of the ways Digioh can capture emails of abandoning shoppers:

  • If a visitor is a returning visitor and they’re logged in: we can retrieve their email from their user account, and trigger a cart recovery email (we can even trigger browse abandonment emails).
  • If a shopper is a returning visitor and they’re not logged in, we can still retrieve their email address from a cookie/local storage.
  • If a shopper is a first-time visitor/anonymous, there are a few strategies we can use:
    • Exit intent pop-up with a special gift or coupon offer
    • Javascript event listeners that will “listen” for an email being entered into the first step of checkout, even if the user just hits the tab key and exits
    • Other forms on your site (for example: a product preference quiz)
    • Email merge tag parameters: if the visitor arrived via your email newsletter, you can append their email address to the URL they click on (e.g. www.yourwebsite.com?email=[EMAIL], and Digioh can capture that email address). We can even encrypt the email address

A few more important considerations for a cart/checkout abandonment tool

In addition to ensuring that your cart abandonment solution is actually offering cart abandonment features, there are a few more considerations to keep in mind.

  1. Does it integrate with your marketing stack (especially your email marketing provider). Even if it does integrate, how flexible and customizable is the integration? Are you able to collect custom field data and pass it directly to your ESP? 
  2. Can you control the timing of the cart recovery emails, so that there’s a delay (for example, 1 hour)  to allow shoppers the chance to come back and finish shopping?
  3. Does your solution offer a one-click-cart-rebuild feature?
  4. Does your solution offer mobile cart and checkout abandonment?
  5. And important: if you’re in the EU, does your solution have GDPR-compliant settings?

Digioh has 400+ built-in integrations, plus we’ll build completely custom back-end integrations for any of our clients. We specialize in integrations, so whatever set-up you have, we’re happy to help you.

We also give you full control over your cart abandonment campaigns including:

  • Timing: control exactly when your cart recovery emails are sent (often, we recommend one hour as a good interval)
  • GDPR-compliant cart abandonment settings
  • Mobile checkout and cart abandonment
  • One-click cart rebuild feature

With all these strategies in place, Digioh’s clients see 10% increase in revenue, on average. 

Want to learn more about our Digioh’s e-commerce solution? Check out our shopping cart abandonment features. We’d be happy to answer any questions (even if they’re not Digioh related)!

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FullyRaw.com is blowing up with the Digioh Lightbox

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by Rishi Shah

GO FullyRaw! FullyRaw.com is doing a Bikini Body Challenge and using the Digioh Lightbox to promote it. I love the contrasting pink and yellow colors. Great font choice as well! Kristina-Carrillo-Bucaram

FullyRaw is the creation of Kristina Carrillo-Bucaram, a pioneer in the local, organic food co-operative movement. The founder of the largest raw, organic produce co-operative in the U.S., she has been 100% raw for almost 7 years.

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Digioh & SendGrid Partnership Announcement

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by Rishi Shah

Digioh SendGrid Logo

SendGrid is a leading platform for transactional and marketing emails, and with such an intuitive, easy-to-use system, it’s clear to see why.  SendGrid isn’t just user-friendly though- it’s a workhorse, delivering more than thirteen billion emails monthly all while employing safeguarding measures to keep emails from ending up in the Spam folder. Here are just a few of their 150,000+ fans….

SendGrid Customer Logos


SendGrid and Digioh have partnered up to help give SendGrid users even more power over their campaigns by enabling the ability to securely send large files through email.  When SendGrid users sign up for Digioh they can upload documents up to 2GB large, have control over the security levels of their documents, and can embed secure download links right into their SendGrid emails.

If you’re a SendGrid user and want to see how you can use Digioh to send files through your email campaigns, check out this How To article by Digioh, or this support document by SendGrid.

Impressed?  Perhaps just curious?  Sign up for Digioh for free and see for yourself if it’s the right tool for you!

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Announcing Lightbox for Wix

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by Rishi Shah

Wix + Digioh Super Wix & Lightbox SidekickEvery superhero needs a sidekick.  We know that Wix is a super website builder, helping over 43 million users build sites that really kick tush, but where is the helpful sidekick? Citizens, look no further! We’re here to reveal our new Lightbox app for Wix- a perfect sidekick that will help your website capture up to 500% more email subscribers and it’s free to use- and yes, we did just say 500% and free!

Lightbox is a simple, but elegant “soft” pop-up that gently asks your Wix website visitors to sign up to your mailing list.  It appears on the screen after a few seconds (the timing is determined by you) and the rest of the website gets “turned down” so the focus is directly on the Lightbox.  Designed to be short and direct, it takes your visitors only a second to either sign up or click out, so their browsing is not interrupted.  And, when someone signs up, Lightbox uses its super strength to add them into your Wix Contacts list. Digioh Lightbox on Wix

Lightbox, great sidekick that it is, supports your design needs.  It automatically adapts to your website’s theme and you can customize all of the text to bring your best call-to-action forward.  You can also adjust when and where it appears. Lightbox Customizable Settings

Lightbox isn’t the “work-alone” type either.  Sometimes you need some super friends to help you get things done.  Lightbox for Wix currently integrates with Constant Contact, with many more email marketing platforms coming soon.  So in addition to your new subscribers being added to your Wix Contacts list, they’ll also be added to your lists in your preferred email marketing platform as well.

Adding Lightbox to your site is easy- just navigate to the App Market and search for Lightbox.  Then add it to your site.Search for Lightbox

So, if you still aren’t convinced that Lightbox will make a great addition to your Wix team, try seeing it in action or, since it’s free to use, give it a go yourself!

Do you use Constant Contact?  Check out our step-by-step guide on setting up an integrated Lightbox for your Wix site.

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New Search Feature! Find Your Digioh Files Faster

March 6, 2014

Finding your files should never have to feel like you’re searching for buried treasure. So that’s why we’re excited to announce the new search capability in the Digioh dashboard! If you or your organization are power users and have uploaded more than 20 files, it will now be easier and faster to find the specific ones you […]

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Keep Your Digioh Account Organized With Folders

December 11, 2013

No, not THOSE folders, but rather the folders you can make in your Digioh account! If you have a lot of files in your account folders can be a great way to keep track of them all. Just follow these steps and you’ll be well-organized in no time! Step 1: Add a new folder Click […]

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How do I send a file right after a customer signs up on my MailChimp form?

December 6, 2013

If you’d like to send a file to a new subscriber immediately after they sign up for your list through your MailChimp form Digioh can help! Just follow these steps and you’ll be all set! The first thing you’ll want to do is build a sign up form in MailChimp. MailChimp has a great tutorial […]

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How to Send Files in AWeber Messages

December 3, 2013

Here is a step by step approach to sending files in AWeber Follow Up Messages or Broadcast Newsletters. Step 1: Create a Digioh + AWeber Account If you don’t already have a Digioh account you can sign up for free here. Step 2: Connect your Digioh Account to AWeber You will be redirected to AWeber to […]

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Limit the Number of Downloads per Customer

October 25, 2013

Sometimes you are sending a file that only needs to be download a few times. If you see a customer downloading your file hundreds of times that might not be a good sign if it is a confidential or paid file. By default the number of downloads allowed by a customer is unlimited. You can easily […]

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All Download Links just got Revamped

October 15, 2013

We just released a powerful set of features around your download links last night. You and your customers will see less “Download Error” notices along with more tighter security around each download.

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